3 Winnable Tips to Save Your Blog From Certain Doom
Upon your initial research on content marketing, you learned that blogging for your business can get your brand found in search and social media. This for you could be the key to get your startup business known in the Philippines, so without further ado, you created a blog page on your website. You wrote your first content after several days, and since you’re raring to work on improving your brand awareness, you wrote a couple more blog posts in the following weeks.
However, being a startup, you found yourself struggling to keep your business so you hardly had time to maintain your blog. You have published one or two posts in the next few months, oftentimes rushed works with topics all over the place, and there were times you didn’t post anything at all. You thought to yourself it would be okay since you have written a few blogs already, and that should work for now.
Fast forward to six months, after publishing less than a dozen blog posts, you noticed that you hardly had improvement on your website traffic, much so for your lead generation. In a last attempt to save your blog, you look for answers why your traffic barely moved at all, and how to write a successful blog.
Starting a blog for beginners takes lots of effort, and getting your desired result takes time. However, many companies fail in blogging because they tend to neglect the basic principles that are actually crucial to determine their blog’s success. Unfortunately, they lose patience along the way and give up early even before they get any result.
Giving up at this point is not an option. All you need is commitment and some very basic blogging tips as a guide that can make the difference to your website.
How to Write a Successful Blog? 3 Blogging Tips for Beginners
Write for the Audience
When writing a business blog, always remember that people come first. Writing content that is valuable to your audience creates deeper relationship with them. This allows you to establish your brand authority, and with content that people care about, you become a thought-leader whose visitors keep coming back for more. But how do you exactly create relevant content?
This is where target audience and search users’ intent come in.
Who are your readers and what kind of problems do they need to solve? As a blogger, you must provide solutions to your readers’ problems at every step of the buyer’s journey. From brand awareness down to brand evangelism, you must create content that will nurture, convert, and keep them loyal to your brand. Each content differs, and keywords play a role in determining how you should write content for your audience.
In the article “SEO Copywriting: How to Write Content for People and Optimize For Google”, Neil Patel talked about search users’ intent and why business blogs should care about it. He particularly focused on Greg Meyers’ advise to pay attention to the two classifications of keywords: informational and commercial.
- Informational Keywords – when searchers look up this type of keywords, they probably want to find free information that is useful to them, ie how-to articles, videos, infographics. With that in mind, you should publish valuable content that nurtures your audience and feed them the information they need, but don’t expect to convert them (yet) into customers because they probably don’t want to buy at this point.
- Commercial Keywords – content under this type of keywords should tell how a product can be used, how to install, what are the benefits and the likes. To put it simply, this is where you can write useful information about a product because the searchers’ intent is to buy. They are looking for quick solutions, and they are ready to take action so content should convert them into customers.
By understanding search users’ intent, you can write better content that resonates with your audience.
While writing for the audience is one key, do not forget about search engine optimization (SEO), either. Which brings us to our next point.
What does “optimized content” mean? Simply put, these are pages on your website that are made to be attractive to search engines and users. It requires knowledge about SEO and the use of keywords. Optimizing content is a great for boosting your page rank, eventually getting you better chances of being found online.
Content optimization includes using relevant keywords and ensuring it flows naturally in your blog post. This includes optimizing the title tags, heading tags, images, meta descriptions, and even the site URL.
Gone are the days when you write solely for search engine crawlers so you overstuff your content with keywords. Now, you have to consider the users’ intent upon searching a keyword and make valuable content from it. Search engines have become smart enough to recognize context in the search intent, so make sure you are creating the right content that both targets your audience and the search engine.
Learning the basics of SEO isn’t hard at all if you give it ample time, but for optimum results, it’s always advisable to seek professional SEO services in the Philippines. A professional SEO agency can give in-depth knowledge from doing keyword research, optimizing your content to developing growth strategy and setting traffic goals for your website, giving you better page ranking over time, and thus, better visibility online.
If you’re expecting to see a boom in your traffic, writing one or two blog posts per month won’t do you much good. This is especially true if you’re a new website. Regular posting is one key to get your desired results. Not only can a regular blog encourage your visitors to spend time on your website, but it can also invite crawlers and benefit SEO.
For best results, businesses should publish more blog posts to get higher website traffic. In the data collected by HubSpot, it was found out that companies that published 16+ blog posts monthly got 3.5 times more traffic and 4.5 times more lead than companies that published 0-4 blog posts per month.
13,500+ customers surveyed to get the benchmark data on blogging & content strategy (via HubSpot)
Remember: commitment to your blog is key. If achieving this number is hard given your circumstance, there are other options like hiring a digital content provider in the Philippines to help write blog posts on a regular basis. It’s one business investment that should reap you great rewards in the long run.
Forgetting the basic principles of business blogging signals certain doom the moment you create it. In this case, what’s considered basic is the crucial factor that determines the success of your blog. Now, all you need to do is take the blogging tips above, give it another shot, be committed, and patiently hope for the best. You’ll be surprised how your website traffic will see a significant improvement in the next few months thanks to this content marketing effort—your brand will slowly but sure establish its credibility and authority in the Philippines.