One of the most effective ways to make your business visible to your audience is through search engine optimization (SEO). It’s key to significantly increasing organic traffic on your website, building trust and credibility online, and most importantly, improving conversion rate. No wonder why 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority according to HubSpot.
But for small-scale businesses trying to set finances straight, it’s understandable if you will prioritize other equally important matters over hiring an SEO services provider in the Philippines. However, that doesn’t mean you can’t do anything about SEO yourself because there are some ways to optimize your website DIY-style.
While the following tips won’t fully get you to the page 1 of the search engine results page (SERPs) right off the bat, it can surely kick start your SEO journey to better rankings until resources are available so you can outsource professional services the Philippines.
Honestly, What should be our expectations on SEO?
Tip #1: Add Keywords in Strategic Locations
Keywords are what users type in the Google search box when they are trying to find a product. Needless to say, no successful SEO campaign made it without the use of keywords, and the road to the page 1 of SERPs all starts with a well-planned keyword research.
For DIY SEO, you can use Google’s Adwords Keyword Tool to come up with a list of keywords you can use for the campaign. Once you have them, it’s time to put the keywords in the most strategic locations in your website, namely:
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Tip #2: On-page SEO Matters
Aside from the title tags and meta descriptions discussed above, there are some other important elements that you can put on your website to improve your page ranking.
Tip #3: Offer Quality Content
Content is not only great for your visitors, but it also affects your SEO ranking significantly. However, it should not only be plain content; it should be quality content. When you create quality content—a blog post, article, infographic, video, or podcast—it sends the right signal to Google that your website is an authority in your field, and that leverages your chance at a higher page ranking.
However, there are several factors to consider that Google looks for in a high-quality content, and these include the following:
While there are guidelines in creating high-quality content, you should also take note of what makes low-quality content. Just a few months ago, Google reiterated what’s considered low-quality content so watch out for these in your content strategization.
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Tip #4: Don’t Forget Link Building
Now that you have provided quality content, it’s time to spread them to create links which is a part of an equally crucial step in SEO: link building. As Wordstream defines it, link building is “the process of getting other websites to link back to your website.” These links are important because they signal to Google that your website is a quality resource that deserves to be ranked. The more there are high-quality backlinks, the higher the chance to rank well on the SERPs.
But how do you exactly do link building? Here are some ways:
Link building takes time so be patient. Resorting to the easy ways (like link buying) are against Google’s guidelines and can do your website more harm than good.
Tip #5: Go Local
If you want people in the surrounding area find your business in the outside world, you should also spend time optimizing for local SEO. This is particularly important for businesses that searchers might look for while hitting the road, e.g. restaurants in the Philippines, niche stores, entertainment hubs and the likes.
That said, here are some foolproof ways to optimize your website for local SEO:
Tip #6: Outsource SEO in the Philippines
The tips above may be handy to get you started with SEO, but it can only get you so far. There are far more elements in SEO that takes time to master, like tools that can be too complex if you are not willing to learn them wholeheartedly.
For our last tip, we can’t emphasize enough the importance of hiring SEO services in the Philippines. If you want to rank sufficiently on the SERPs while keeping up with the ever-changing landscape of search engine marketing, save yourself from the hassle and invest in a reliable service provider as soon as you get the resources. Fill up the form below for FREE Consultation.