Buyer personas are a crucial marketing tool that nourishes your content strategy, and more importantly, drive sales. Even after traditional marketing in the Philippines has evolved into digital marketing, properly profiling your right audience is still pivotal in your campaign. Buyer personas are what determine...

Google recently updated its Quality Rater Guidelines which includes new information about assessing content as well as pages that can be considered low quality or sub par. The Quality Rater Guidelines are very extensive guidelines for the manual quality inspection of websites that Google issues...

Content is a vital part of SEO and Social Media Marketing campaigns. However, producing and distributing valuable and high-quality content is not an easy task to accomplish especially now that we’re in the age of content explosion—content distribution is faster, easier, more convenient, and can...

From the millions of apps available in App Stores, how you would ensure that your app will be visible on the searchers and gain downloads? This will be the first problem of your app after getting approved on App Stores. In order to for users...

Social media marketing has proven itself as an effective strategy to achieve business success in the Philippines. and why not? The country is ranked no. 1 in terms of time spent on social media. It is no wonder brands are seeking professional help in social...