The main intent of Admiral Baysuites’ website is not only to be able to showcase the hotel/residence but to be able to tell the story of the good life that you can expect by choosing to “be Admiral” and choosing to “be Manila.”
The campaign has focused on a basic modern need that isn’t given as much attention as other gratifications–travel. PETNET Travel Treats, in the simplicity of its designs, is a contest that focuses on the prize (travelling for free), instead of mechanics as a device to reward users with a less conventional but subjectively necessary need.
Ang Labo, ‘Di Ba!? The campaigns attempt to compliment the identity of Executive Optical: witty, clear, and engaging. As with the humor and wit that Executive Optical established their brand with through television commercials, Ang Labo ‘Di Ba takes what’s true and what’s funny at turns them into memetic (from: meme) materials. Bigyang Linaw is an attempt to balance the establish branding status quo with the spirit of heartfelt giving.
Let’s GO! As a reliable and reasonably priced chain of hotels around the Philippines, GoHotels has the brand inclination to be the go-to name for travel enthusiasts and the campaign Let’s GO! has taken that idea and turned it into the common Filipino experience of going on an outing through animation.
The wedding industry is ceremoniously traditional but its themes are almost boundlessly revolutionary. Reapinpin takes engagement to a new level. They’ve revamped their branding to be able to engage to both traditional and dynamic clientele. Among they’re biggest moves are their venture into video and productions as well as getting their logo animated.
Typically, an event app affords users the knowledge of when and where an event will take place and also lets users register to events. The Tourism Promotions Board’s Event Guide does that but it also allows discourse between users who are going to the same event, making a small community of likeminded individuals exchange ideas prior to or even after the event.
Traditional print marketing focus on strategically placing advertisements where their target audience is more likely to pass like in busy street or highways. The same strategy applied to Pay Per Click and Remarket as is what United Tools’ remarketing campaign is doing by advertising on Googles internet highway and on other platforms where users exhibit interest for the brand or industry.
The Breakthrough Project. With the boom of talent competitions, it was deemed timely to create a self-sustaining, quasi-independent internet based song competition that will be run globally. The Breakthrough Project, in its own devices, sells itself as a competition rather than an advertising avenue for the brand Mediacom Karaoke—the audience and the participants outweigh the need to directly convert engagements into sales.