Can’t Outsource SEO in the Philippines? Optimize Website DIY-Style!
One of the most effective ways to make your business visible to your audience is through search engine optimization (SEO). It’s key to significantly increasing organic traffic on your website, building trust and credibility online, and most importantly, improving conversion rate. No wonder why 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority according to HubSpot.
But for small-scale businesses trying to set finances straight, it’s understandable if you will prioritize other equally important matters over hiring an SEO services provider in the Philippines. However, that doesn’t mean you can’t do anything about SEO yourself because there are some ways to optimize your website DIY-style.
While the following tips won’t fully get you to the page 1 of the search engine results page (SERPs) right off the bat, it can surely kickstart your SEO journey to better rankings until resources are available so you can outsource professional services the Philippines.
Tip #1: Add Keywords in Strategic Locations
Keywords are what users type in the Google search box when they are trying to find a product. Needless to say, no successful SEO campaign made it without the use of keywords, and the road to the page 1 of SERPs all starts with a well-planned keyword research.
For DIY SEO, you can use Google’s Adwords Keyword Tool to come up with a list of keywords you can use for the campaign. Once you have them, it’s time to put the keywords in the most strategic locations in your website, namely:
- Metadata – This includes a page’s SEO title and description. The title tag tells search engines what your page is all about while the meta descriptions gives a bit more information. While there’s no proof metadata directly boosts page rank, including keywords in it is still crucial because it is one of the first places that users and search engines will check for information about your website.
- Blog Posts – Content is king, and putting up a blog page on your website allows you to communicate more with your audience through relevant information. Aside from that, a blog page also gives you the opportunity to use keywords strategically in content.
- URLs – URLs itself are a minor factor for ranking websites, but with the right keywords, it can improve your site visibility even more.
Tip #2: On-page SEO Matters
Aside from the title tags and meta descriptions discussed above, there are some other important elements that you can put on your website to improve your page ranking.
- Header Tags – these tags break down your content into digestible sections, making it more readable for readers. But it’s not only that, the <H1></H1>, <H2></H2> and <H3></H3> tags, a.k.a. the post title and subheading tags, also let search engines break down your content so bots can index it better.
- Internal Links – internally linking to the other content of your website not only drives page traffic, it also improves your ranking for certain keywords and helps Google crawl your website.
- Alt Attributes – how do Google see images for SEO? Through alt attributes. Alt attributes are text descriptions you put to improve your photos’ chance of being found online.
Tip #3: Offer Quality Content
Content is not only great for your visitors, but it also affects your SEO ranking significantly. However, it should not only be plain content; it should be quality content. When you create quality content—a blog post, article, infographic, video, or podcast—it sends the right signal to Google that your website is an authority in your field, and that leverages your chance at a higher page ranking.
However, there are several factors to consider that Google looks for in a high-quality content, and these include the following:
- Write for humans, not machine. Remember the importance of user intent to your content strategy.
- Incorporate E-A-T in your content, which stands for Expertise, Authoritativeness, and Trustworthiness.
- Make it readable. Write clear and concise sentences using simple words that readers will easily understand.
- Check your formatting. Use subheadings, bullet points, and numbered lists to break up the text and make the content more readable.
- Consider the length of your post. Google now favors long-form content over short form as it gives more valuable information that answers to search intention.
While there are guidelines in creating high-quality content, you should also take note of what makes low-quality content. Just a few months ago, Google reiterated what’s considered low-quality content so watch out for these in your content strategization.
Tip #4: Don’t Forget Link Building
Now that you have provided quality content, it’s time to spread them to create links which is a part of an equally crucial step in SEO: link building. As Wordstream defines it, link building is “the process of getting other websites to link back to your website.” These links are important because they signal to Google that your website is a quality resource that deserves to be ranked. The more there are high-quality backlinks, the higher the chance to rank well on the SERPs.
But how do you exactly do link building? Here are some ways:
- Creating content is one thing, distributing it is another. Once you have written a unique, compelling content that inspires viral sharing, spread the word about it. Comment on other blogs, join online forums, post in social media, and use other related platforms to disseminate your content.
- Ask friends and partners from the same industry niche to link to your website.
- Reach out to popular bloggers in your industry and submit guest blog posts.
Link building takes time so be patient. Resorting to the easy ways (like link buying) are against Google’s guidelines and can do your website more harm than good.
Tip #5: Go Local
If you want people in the surrounding area find your business in the outside world, you should also spend time optimizing for local SEO. This is particularly important for businesses that searchers might look for while hitting the road, e.g. restaurants in the Philippines, niche stores, entertainment hubs and the likes.
That said, here are some foolproof ways to optimize your website for local SEO:
- Add your location to your homepage and metadata.
- Include a Google Maps with your complete address on your contact page.
- Sign up to Google My Business and ensure all details are up-to-date.
- Update your social media accounts with complete contact information.
Tip #6: Outsource SEO in the Philippines
The tips above may be handy to get you started with SEO, but it can only get you so far. There are far more elements in SEO that takes time to master, like tools that can be too complex if you are not willing to learn them wholeheartedly.
For our last tip, we can’t emphasize enough the importance of hiring SEO services in the Philippines. If you want to rank sufficiently on the SERPs while keeping up with the ever-changing landscape of search engine marketing, save yourself from the hassle and invest in a reliable service provider as soon as you get the resources.