Four Dangerous Misconceptions about SEO
You might already have an idea about the importance of SEO or search engine optimization that’s why you are here—you’re looking for assurance; a glimpse how it actually works and a little proof of its effectivity.
It’s not a secret anymore that SEO has the power to increase organic search engine rankings, drive more natural and targeted traffic to boost conversions and improve trust among customers and clients. We all want to enjoy these benefits but the problem is that SEO is not a simple thing. It’s somehow complicated. But to make SEO a bit easier, here are four dangerous misconceptions that need your actions if you want to save your website.
SEO is a one and done process
SEO in a single word? PROCESS
Truly, there is no limit to what we can accomplish with SEO…but if and only if we are good to invest our time, and resources into it consistently. Consistency is the most important thing in SEO. And guess what? This is what other business owner fail to understand regarding SEO investment.
Even when our websites is already in top position, SEO should not stop. We need to continuously and consistently optimize our web pages, post new contents, attract links, drive traffic and improve site structure. Our search engine rankings will suffer inevitably when we lose momentum.
However, if we need results quickly or within a limited time frame, it’s better to go with PPC marketing rather than SEO. SEO does not magically push websites to the top.
Dangers: Fall behind in search engine results pages (SERPs), lose page 1 visibility
On-page SEO is not important
Is a foundation is not important to the house or building? Think of that for a minute.
This is exactly the role of On-page optimization in SEO. It is the base from where we start, building through and holding all SEO strategies together. A website optimized for search engine, which is secure, fast to load, and has relevant meta titles, description and content is more likely to have greater visibility and sooner or later will gain more traffic.
Never underestimate the importance of on-page SEO. It is where SEO begins and it never ends.
Dangers: Annoyed and confused visitors, increase in bounce rate, decrease in returning visitors, low visibility SERPs, spammy and irrelevant inbound links
Keyword Stuffing is Effective
Many believe that keyword stuffing is still alive and kicking: it’s not. The days where you can hide keywords in the background, and insert keywords here & here and there & there again are over. Write content for real people, for your site visitors, and not just for search engines. Add or insert keywords necessarily. Use synonyms. Let your content flow like a lively river: naturally and at its own pace. Overuse of your keywords will annoy your visitors and sooner than later, search engines may drop the bomb and might stop showing you on search results pages.
Dangers: Annoyed visitors, less traffic, search engine manual penalty, removed all pages from SERPs
Quantity is better than quality
The thought that we need to produce as many posts as possible for a website’s blog is completely FALSE. Search engine’s algorithms are getting smarter to a point that they are recognizing and rewarding high-quality content above frequency.
The thing is to prepare and execute your blog posts. Take the time required to make sure the content is much better than rushed-out posts. Don’t forget to maintain a good balance of two worlds; quality and consistent frequency. It is important to have an editorial calendar to make sure you are in that balance.
Danger: Search engine manual penalty, removal of all pages from SERPs, annoyed or disinterested visitors because of low quality content, spammy impression
With all of these laid in the table, can we say we’re not on the DANGER ZONE?
Want to be on the safe zone? We’d like to help. Contact us today.
Keep safe everyone!